Founder Story - David Zimmerman
Updated: Mar 24, 2020
Photo shot by Will Blonna / Creative Director Herb & Olive
Herb & Olive was founded by David Zimmerman. The idea for creating a CBD olive oil was sparked while watching Bong Appétit on VICE. The host heated a high potency CBD flower in olive oil over the stove to create a hemp forward olive oil with therapeutic properties. David’s smoking marijuana days recreationally were over for the most part, but he was getting into CBD because of a recent Crohn’s Disease diagnosis. He read a lot of promising research explaining how CBD could help with inflammation in the body, which is the root cause of Crohn’s. Pandora’s box opened, and David couldn’t stop reading up on CBD and the booming market. He realized that not all CBD is the same, similar to the olive oil market. Many CBD companies were in it to make loads of cash during the gold rush, rather than putting out a high quality and ethically sound product. That didn’t sit well with David, which is why he created Herb & Olive with full transparency into the product.
David wanted to see if this CBD stuff worked, so he decided to quantify his efforts. He got a CRP (inflammation test) blood test taken before a month of daily CBD intake. After that month was over, he did another CRP test, and noticed a significant drop in his body’s inflammation levels. This was enough of an excuse to start drawing up a plan to start a business. Being a product manager at Boston Consulting Group Digital Ventures at the time, he didn’t have a lot of free time for this side project. After much consideration and over a year of research, he decided to quit his day job, and start Herb & Olive full time.
photo shot by Seth Mcginnis
Herb & Olive’s ethos from the start has been to source only the finest ingredients, because David’s standards for the food he eats is high. Having gone through the ringer managing Crohn’s the first couple years, he’s figured out a routine that works for him. Much of that routine was to cut out poor quality food and to treat the body and mind as one. He’s also managed to put the disease into remission without reliance on western medication.
Herb & Olive was born. We source our extra virgin olive oil from a small organic family farm in Northern California. The family is great, David went up to meet them in person last year, and was lucky enough to try some unfiltered arbequina olive oil. Our full spectrum CBD comes from a regenerative and biodynamic farm in Northern Oregon, and the quality is profound. You won’t get high from this stuff, but you’re sure to feel great, and may open up for a nice long form conversation (a lost art in his opinion) with your friends and family.
Seek knowledge with a childlike curiosity and question everything you’ve been told. If open, you’ll discover many of the paradigms we’ve been taught are flawed. Don’t be afraid to ask ‘why’, and always trust your body and intuition.
-- David Zimmerman / Founder Herb & Olive